Trustpilot Widget Examples: What They Look Like, Where They Go, and What Each One Does

By Robinson Guerra, Founder · Published 2026-07-29 · Updated 2026-10-09

The main Trustpilot widget examples are six TrustBox types: Micro Star, Micro Review Count, Mini Carousel, Product Reviews, Service Review and Grid. Put the Micro Star on checkout and footers, the Mini Carousel on your homepage, Product Reviews on product pages and the Grid on a dedicated reviews page. How many you can use depends on your plan: Starter includes 2 widgets, Plus 10, Premium 21 and Enterprise 23 (Trustpilot pricing). Below is an example of each, where it appears, and what it tells visitors.

What is a Trustpilot widget?

A Trustpilot widget (TrustBox) is a snippet of JavaScript that pulls your Trustpilot rating and reviews onto your own website. You paste a <div> and a <script> tag into your page, and Trustpilot renders the widget dynamically. Widgets update automatically when new reviews come in. You don't rebuild or redeploy anything.

Trustpilot offers many widget types, but they fall into three categories:

1. Trust badges: small icons showing your star rating and Trustpilot score
2. Review displays: carousels or grids showing individual review text
3. Combination widgets: star rating + review count + mini-carousel in one unit

All of them are configured in Trustpilot's Business dashboard, where you can set size, color and which trust signals to show (Trustpilot's widget page).

TrustBox examples by category

1. Micro Star (the simplest widget)

This is the smallest TrustBox: a single line showing your star rating, your TrustScore, and the word "Trustpilot." It's designed for headers, footers, and checkout flows where you want social proof without taking up much space.

Where you see it: Site-wide headers, e-commerce checkout pages, SaaS billing pages, email signatures (as a static image version).

What it signals: "Other people vouch for us." It's a trust heuristic, not a verification claim. The stars could be from invited or organic reviews. The visitor doesn't know which.

2. Micro Review Count

Same compact format, but adds the review count. The number matters: "1,234 reviews" is more convincing than "4 stars" alone. Volume moves buyers: the Spiegel Research Center found that a product with five reviews has a 270% higher purchase likelihood than one with none.

Where you see it: Product pages on mid-market e-commerce sites, SaaS landing pages below the hero, small business websites.

3. Mini Carousel (the most common widget)

The mini carousel combines stars, review count, and a rotating selection of review snippets into one box:

This is the widget you'll see most often on SaaS landing pages and e-commerce homepages. It cycles through recent reviews automatically.

Where you see it: SaaS homepage hero sections (below the CTA), e-commerce homepage, "About Us" pages, landing pages for paid campaigns.

The trade-off: When the widget is set to recent reviews, the snippets follow recency, not relevance. A visitor researching your product might see a review about your shipping speed when they care about your return policy. And a single bad review that lands at the top of the queue sits front-and-center until newer reviews push it down. Trustpilot also lets you show favorite reviews, or tagged reviews through its Targeted TrustBox, but someone has to pick and tag them by hand.

4. Product Reviews Widget (e-commerce specific)

A more detailed widget built for product pages, showing star breakdown and individual review cards:

This is the widget Trustpilot positions for e-commerce product detail pages. It aggregates reviews for a specific SKU (via product ID), not your business overall.

Where you see it: Product detail pages on Shopify stores, BigCommerce product pages, Magento product listings.

The catch: Setting up product-level reviews requires mapping your product catalog to Trustpilot's product IDs and passing them in review invitations. It's not automatic. It requires integration work, and Product Reviews is a paid add-on on every Trustpilot plan from Starter up.

5. Service Review Widget (for non-e-commerce)

Same structure as the product widget but designed for service businesses where there's no SKU, just a business profile rating and service-level reviews:

Where you see it: Insurance company landing pages, SaaS pricing pages, telco provider sites, professional services websites.

6. Grid Widget (full-page review display)

A larger embed that shows multiple review cards in a responsive grid, typically 3-4 columns on desktop, stacking to 1 on mobile:

Where you see it: Dedicated "Reviews" pages, customer story pages, footer sections on large e-commerce sites.

The performance consideration: Every widget loads external JavaScript from Trustpilot's CDN. Multiple widgets on one page mean multiple script loads. On product pages that already have analytics, ad trackers, and other third-party scripts, adding a TrustBox can push page weight over the edge, which is why some sites lazy-load widgets below the fold.

How Trustpilot widgets decide what to show

Trustpilot widgets pull from the same review pool, your Trustpilot profile, regardless of widget type. This means:

• Organic and invited reviews share one pool. If someone leaves an unverified organic review on your Trustpilot profile, it can appear in your widget just like a verified invited review.
• Recency often decides visibility, not relevance. A carousel set to recent reviews shows the newest ones, not the ones most relevant to the page the visitor is on.
• The filters are about content, not proof. Trustpilot's widget page describes showing recent, favorite or tagged reviews. It doesn't describe a setting that shows only reviews from verified purchases.

This is the fundamental trade-off of the TrustBox: you get a polished, recognizable social-proof widget, but controlling which reviews appear means curating by hand, and the "Verified" label behind them usually rests on an email invitation, not a payment.

The alternative: verification-first embeds

Signed Reviews takes a different approach to the widget problem: instead of pulling from a public profile where anyone can contribute, every review behind the embed is matched to a completed Stripe charge and carries a tamper-evident signature.

Our badge is an embed too, and it works the way embeds normally do: you paste a short snippet, and a <script> served from our domain mounts an <iframe> that renders the seal and fetches your aggregate review stats. That is one external request to us, and nothing else.

What differs is not the mechanism but which reviews end up inside it. The TrustBox draws from a public profile where anyone can leave a review. Ours draws only from charges that actually completed in your Stripe account.

Where to use each widget type (and where it's wasted effort)

Widget placement matters as much as widget type. A widget in the wrong place is invisible; in the right place, it lifts conversion.

The key insight: the more expensive your product, the more review detail you should show. A $10 impulse purchase needs a star rating. A $299/month SaaS subscription needs individual review cards with verification proof.

Bottom line

Trustpilot widgets are polished, widely recognized, and cover the basics. If you're on a paid Trustpilot plan and you're not embedding at least a Micro Star on your checkout and pricing pages, you're leaving conversion on the table.

But the widget itself is only as trustworthy as the reviews it pulls from. If your Trustpilot profile carries unverified reviews alongside invited ones, and every Trustpilot profile does, your widget is displaying both, with no way for the visitor to tell them apart. For businesses where review authenticity is the whole point, a widget that surfaces only purchase-verified reviews (each one signed so later edits show) sends a stronger signal than any TrustBox can.

Further reading:

• Signed Reviews vs Trustpilot: detailed comparison across verification, pricing, and features
• Trustpilot Pricing Explained, what each plan actually costs
• What Does "Verified Buyer" Actually Mean?, the verification spectrum explained
• Are Trustpilot Reviews Reliable?, what the Transparency Report tells you

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